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Reebok Partners With Swiss Watchmaker H. Moser & Cie To Drop A $40,000 Pump Watch

Just 250 units made.

Reebok Partners With Swiss Watchmaker H. Moser & Cie To Drop A $40,000 Pump Watch

A rare collision of the world of high-end watches and sneakers is coming to life soon. H. Moser & Cie, known for its technical excellence and unexpected sense of humor, is partnering with Reebok to drop a mega-limited timepiece for the shoe-heads and the watch fiends.

The new Streamliner Pump swaps out the traditional watch crown for the unmistakable orange Pump button, a detail that is completely unexpected given the hefty price-tag associated with the Swiss watch maker. It’s a small change on paper, but one that completely reframes how a luxury timepiece can interact with sneaker culture.

Developed under Moser’s Exploration LAB™, the Streamliner Pump embraces experimentation, pairing high-end craftsmanship that includes a forged quartz fibre case with the hoops nostalgia of the pump. The watch is limited to just 250 pieces, which means these will hit instant grail status for watch collectors.

They’re priced at 31356 Swiss francs each, which converts to roughly $40,000. You can inquire about the watch here.

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