JJJJound Reveals New Balance 1890 Collaboration

Another starry effort for the burgeoning model.

Matt Varga April 27, 2026

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The New Balance 1890 rollout has been inescapable, both for inline efforts that’ve brought the shoe to market in accessible fashion, and for the work of top-tier collaborators like Joe Freshgoods and Action Bronson. Leveraging their out-of-house partners in that way has no doubt brought the silhouette its highest-heat moments, with the Chicago native’s output a particular highlight and generating some far-too-early Sneaker of the Year buzz for the mashup proposition.

As the mainline and collaborative threads run alongside one another, a third partner is entering the mix as the JJJJound x New Balance 1890 surfaces. Teased in trademark fashion by the Canadian company themselves, the shoe isn’t a massive surprise in terms of its aesthetic choices, draped in the standard blend of everyday tones with a black upper, faux-aged midsole, and off-white ABZORB pods. Hits of silver on the ABZORB branding and underfoot carriage meet JJJJound spell-out text on the heel to round out.

The choice to stick to that refined palette for JJJJound and for New Balance to seek them out on this silhouette is a bit more unexpected, creating a real contrast between the techy bona fides that the 1890 serves up and the elevated fare it leans into for this link-up.

Release info for the JJJJound x New Balance 1890 hasn’t come down yet, but typically, the Montreal imprint’s teases are only a few weeks behind public launches. We’ll keep you up to date with the latest via this page and our Sneaker Release Dates hub.

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.