Matt Varga The New Balance 1890 rollout has been inescapable, both for inline efforts that’ve brought the shoe to market in accessible fashion, and for the work of top-tier collaborators like Joe Freshgoods and Action Bronson. Leveraging their out-of-house partners in that way has no doubt brought the silhouette its highest-heat moments, with the Chicago native’s output a particular highlight and generating some far-too-early Sneaker of the Year buzz for the mashup proposition.
As the mainline and collaborative threads run alongside one another, a third partner is entering the mix as the JJJJound x New Balance 1890 surfaces. Teased in trademark fashion by the Canadian company themselves, the shoe isn’t a massive surprise in terms of its aesthetic choices, draped in the standard blend of everyday tones with a black upper, faux-aged midsole, and off-white ABZORB pods. Hits of silver on the ABZORB branding and underfoot carriage meet JJJJound spell-out text on the heel to round out.
The choice to stick to that refined palette for JJJJound and for New Balance to seek them out on this silhouette is a bit more unexpected, creating a real contrast between the techy bona fides that the 1890 serves up and the elevated fare it leans into for this link-up.
Release info for the JJJJound x New Balance 1890 hasn’t come down yet, but typically, the Montreal imprint’s teases are only a few weeks behind public launches. We’ll keep you up to date with the latest via this page and our Sneaker Release Dates hub.
