Foot Locker Ads Are Back: Hoops Lives Here Featuring Chet Holmgren, Payton Pritchard, And More

FL's newest roomies have a stacked combined resume.

Matt Varga May 12, 2026

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It doesn’t feel hyperbolic to say the NBA (and the W) are as talent-rich as they’ve ever been. A fresh crop of superstars building their legacies in the postseason right now, combined with elder statesmen still performing at the top of their games means that either league is appointment viewing on a night-to-night basis. For our purposes, that means that by association, the pool of basketball sneakers is just as deep and diverse, something Foot Locker is aiming to spotlight with a new “Hoops Lives Here” campaign they’ve just rolled out.

Of course, the overall mission is redoubling the brand’s position as a premier destination for the latest and greatest in basketball performance. Yet taking the concept literally, the brand brings in Chet Holmgren, Payton Pritchard, Paolo Banchero, and Jewel Loyd to make themselves comfortable inside one of their stores. The Celtics 6MOY kicks back in a pair of Chuck Taylors, the 2023 Rookie of the Year gets some meal prep done in his Jordan Heir Series 2 PE, the OKC star cleans up in his “Realtree” KD 18, and the Aces’ 3-time champ puts on for her teammate with the A’Two “A’Pink Shoe.”

Catch the full spot below.

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.