Matt Varga It doesn’t feel hyperbolic to say the NBA (and the W) are as talent-rich as they’ve ever been. A fresh crop of superstars building their legacies in the postseason right now, combined with elder statesmen still performing at the top of their games means that either league is appointment viewing on a night-to-night basis. For our purposes, that means that by association, the pool of basketball sneakers is just as deep and diverse, something Foot Locker is aiming to spotlight with a new “Hoops Lives Here” campaign they’ve just rolled out.
Of course, the overall mission is redoubling the brand’s position as a premier destination for the latest and greatest in basketball performance. Yet taking the concept literally, the brand brings in Chet Holmgren, Payton Pritchard, Paolo Banchero, and Jewel Loyd to make themselves comfortable inside one of their stores. The Celtics 6MOY kicks back in a pair of Chuck Taylors, the 2023 Rookie of the Year gets some meal prep done in his Jordan Heir Series 2 PE, the OKC star cleans up in his “Realtree” KD 18, and the Aces’ 3-time champ puts on for her teammate with the A’Two “A’Pink Shoe.”
Catch the full spot below.
