Matt Varga The gates aren’t entirely removed, but moving from category to category in the age of social media is more feasible than ever. Think of how many moodboard-turned-fashion brands are in the landscape, or how a young designer like Salehe Bembury vaults to a seat at Versace’s table off the strength of a LinkedIn message. Increasingly, customizer to collaborator is a well-established pathway, seen recently with METAGIRL and now with andu.c, recruited for The Better Generation x adidas Predator Sala.
On the converted cleat, the partners come together to literally interpret the title, coating the shoe from soil-like gum soles through a gridded upper to turf-lined laces and an extended tongue. Narratively, this shared design is meant to evoke the journey of creatives and those in the sneaker space. 26 creators ride along for the journey, designing attachable pins titled “stories,” describing their own paths in the space.
EQL raffles for the The Better Generation x adidas Predator Sala “Grassroots” are live now, spread across three price tiers. Tier 1, at $135, gets you the shoes with custom packaging, 2 stories, and the world newspaper. Move up to the $175 level to add a tote, red and yellow keychains, and 6 total stories. Finally, at $299, you get all of the above, plus a bag charm and all 26 stories with a case to hold them.
WHERE TO BUY
Mens The Better Generation x adidas Predator Sala
US 06/20/2026 Saturday
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| Retailer | Release type | Status |
|---|---|---|
| The Better Gen. | EQL | EQL |
