andu.c And The Better Generation Plant “Grassroots” On The adidas Predator Sala

EQL raffle live now.

Matt Varga June 11, 2026

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The gates aren’t entirely removed, but moving from category to category in the age of social media is more feasible than ever. Think of how many moodboard-turned-fashion brands are in the landscape, or how a young designer like Salehe Bembury vaults to a seat at Versace’s table off the strength of a LinkedIn message. Increasingly, customizer to collaborator is a well-established pathway, seen recently with METAGIRL and now with andu.c, recruited for The Better Generation x adidas Predator Sala.

On the converted cleat, the partners come together to literally interpret the title, coating the shoe from soil-like gum soles through a gridded upper to turf-lined laces and an extended tongue. Narratively, this shared design is meant to evoke the journey of creatives and those in the sneaker space. 26 creators ride along for the journey, designing attachable pins titled “stories,” describing their own paths in the space.

EQL raffles for the The Better Generation x adidas Predator Sala “Grassroots” are live now, spread across three price tiers. Tier 1, at $135, gets you the shoes with custom packaging, 2 stories, and the world newspaper. Move up to the $175 level to add a tote, red and yellow keychains, and 6 total stories. Finally, at $299, you get all of the above, plus a bag charm and all 26 stories with a case to hold them.

WHERE TO BUY

Mens The Better Generation x adidas Predator Sala

SKU: KZ8749

RETAIL PRICE: $135

RELEASE DATE: Jun 20, 2026

US 06/20/2026 Saturday

Retailer	Release type	Status
The Better Gen.	EQL	EQL

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.