Matt Varga Pharrell Williams’ co-sign is as in demand as ever. Across the ocean, the German giant continues to make waves with their current partnership with Pharrell, models like the adidas Jellyfish among the most coveted of the past several years, but Reebok has brought back their mid-2000s links to the multi-hyphenate. Often requested, the Reebok Board Flip retro laid its foundation in Las Vegas in 2025, but has earnestly got off the ground this year, letting loose the “Pink Lemonade” and “Watermelon” colorways in all their era-accurate glory.
Initially teased in January, the Reebok Board Flip “Pale Cerulean” serves as the next step in the journey. Another pair let loose in the model’s first run on shelves, the high-contrast, expressive aesthetic delivered by its two predecessors remains. It results in a stacked arrangement of a yellow tongue, light blue body of suede and perforated leather, and black anchoring in the spaces between, the lattermost arguably the most grounded hue we’ve seen on the silhouette to date. Proud brand call-outs on the heel and heel counter round out this variation of the chunky skate shoe.
The Reebok Board Flip “Pale Cerulean” first launches via BBC on July 2nd at 10 AM. A wider drop via Reebok and partnering retailers follows on July 14th; a $150 MSRP applies across all of those. Catch campaign images embedded below.
WHERE TO BUY
Mens BBC Ice Cream x Reebok Board Flip "Pale Cerulean"
US 07/14/2026 Tuesday
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| Retailer | Release type | Status |
|---|---|---|
| Reebok US | Standard | Check Site |
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