Andrew Rizzo And the millennials go wild. Hilary Duff, best known for “Lizzie McGuire” in the 2000s, is joining the Reebok family as a brand ambassador, the brand announced today via press release.
The announcement arrives alongside Duff’s first campaign with the brand titled “Unfiltered & Unstoppable,” which spotlights the multihyphenate in new and upcoming Reebok performance wear. Beyond her celebrity status, it’s not hard to see why Reebok tapped Duff for the role. The former child star has managed to maintain and grow her cultural relevance well beyond her Disney days, giving her a unique connection to an increasingly important buying demographic.
“I’m excited to partner with Reebok, a brand that has always embraced originality and individuality,” says Duff. “To me, style has always been about wearing what makes me feel my best and gives me confidence, whether I’m on the go, spending time with family or fitting movement into my day. Reebok shares that mindset, and I’m looking forward to what’s ahead for this partnership.”
