Matt Varga Since the “Big Bubble” returned in 2025, we have to be nearing 100 distinct colorways of Sergio Lozano’s design. Over that span, the story has largely been the same: given fresh justification for its renewed presence as a face of the Nike catalog, the Air Max 95 has dreamed up every variation of grey gradients and sporty style under the sun. But we’ve got something novel at hand, handing the reins to the consumer with the Nike Air Max 95 Big Bubble By You.
To be sure, the Air Max 95 has been a staple of the By You program even before its 30th anniversary, but inducting the “OG” cushioning platform into the same initiative is absolutely newsworthy. There’s plenty of options in what Beaverton hands to the consumer, offering 16 distinct zones that you can color up. That includes a choice of suede and leather on the siding, and in select colorations, a choice of a translucent and opaque Air bag system. Finally, for those really taking personalization to its fullest extent, you can choose custom text (of 3 characters max) on each tongue.
The Nike Air Max 95 Big Bubble By You is available now via Nike US HERE. Pairs clock in at $210 each and are typically delivered 3 to 5 weeks after ordering.
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