Sneaker News You know about the movie, and you know about the shoes. Thirty years after Space Jam brought Michael Jordan and the Looney Tunes together on the big screen, Jordan Brand is now taking fans behind the scenes of the iconic 1996 film.
In partnership with Warner Bros., Jordan Brand is launching Space Jam: Beyond the Jam, a six-part documentary series that explores the making of the film and its lasting influence on basketball and sneaker culture.
The series promises never-before-heard stories and fresh perspectives from Michael Jordan himself, alongside actors, athletes, and other key figures involved in bringing the movie to life. Beyond revisiting memorable scenes, the documentary will explore the creative decisions and cultural circumstances that transformed an unconventional Hollywood project into a global phenomenon that still shakes the ground today.
For sneaker enthusiasts, Space Jam holds an important place in Air Jordan history as it was one of the earlier moments that bridged the gap between on-court greatness and off-court ventures. It’s exactly why the upcoming Space Jam Jordan 11s in December will be one of the most sought-after drops of the year.
Get the snacks ready because Space Jam: Beyond the Jam premieres Sunday, November 15th, 2026, at 10 a.m. ET exclusively on Jordan Brand’s YouTube channel. New episodes will arrive every Sunday over the following five weeks. Bookmark this page, because we’ll be updating with every new episode.
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