Andrew Rizzo We figured New Balance had high hopes for the New Balance 950 when it debuted on the feet of Cooper Flagg earlier this year, stoking the flames for what looks like a bigger push over the seasons ahead. Following simple general releases now comes the model’s first retailer exclusive by the hands of The Whitaker Group, James Whitner’s retail empire staking claim to a new style featuring croc-embossed patent leather.
To the uninitiated, the New Balance 950 operates in the same lane as the once uber-popular 550 with a familiar sort of layering and retro basketball aesthetic, albeit more streamlined. Sort of like a middle ground between the 550 and the New Balance T500. The retro hoops aesthetic has indeed fallen off big time in recent years (just see the Air Jordan 1), though it’s evidently not something New Balance is giving up on completely.
For The Whitaker Group, this continues a new era of partnerships headlined by collabs with multiple brands, including ongoing series with adidas and PUMA, several Nike and New Balance projects, and of course, the occasional Jordan release. Official images of TWG’s New Balance 950 show dusky purple croc-embossed patent leather across the full length of the upper, balanced out by off-white on the laces and midsole for a bit of a pre-aged touch. Pretty clean.
Raffles for The Whitaker Group’s New Balance 950 are now live on the A Ma Maniére, Social Status, and APB EQL pages. Retail is set at $120. See official images below followed by our Where to Buy section featuring direct links.
WHERE TO BUY
Mens The Whitaker Group x New Balance 950
US 11/13/2026 Friday
Powered By:
| Retailer | Release type | Status |
|---|---|---|
| Social Status | EQL | EQL |
| A Ma Maniere | EQL | EQL |
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