Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Georgetown Hoyas Get An Air Jordan 3 PE For March Madness

It appears that Jordan Brand’s teams in the NCAA Tournament are getting blessed with some Air Jordan 3 PEs. The Georgetown Hoyas are the lucky...

By Sneaker News March 12, 2018
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PSNY Creates Special Jordan Footwear And Apparel For Michigan

Just before kickoff in the much-anticipated showdown between college football rivals Michigan and Ohio State, Jordan Brand has unveiled a special Air Jordan 12 PE...

By Sneaker News November 25, 2017
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Dexter Fowler Receives Air Jordan 11/12 “Championship Pack”

While the Houston Astros are still celebrating their franchise’s first ever World Series title, Jordan Brand still doesn’t want you to forget that the Chicago...

By Ben Felderstein November 6, 2017
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Original Air Jordan 3 PE For Kobe Bryant Sells For More Than $30,000

During the 2002-2003 NBA season, Kobe Bryant was a sneaker free agent. He hadn’t renewed his contract with the three stripes after adidas Basketball got...

By Patrick Johnson August 8, 2017
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Jordan Brand Has Air Jordan 12 Cleats For MLB Opening Day

Major League Baseball is back! The days of Spring Training are over as the 2017 season kicked off last night with a matchup between the...

By Patrick Johnson April 3, 2017
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The Epic Kobe x Jordan Retros Are Up For Sale A Year Later

Remember that epic Kobe x Air Jordan Pack featuring Lakers-themed takes on two classic retros featured on the feet of the Black Mamba during his...

By Patrick Johnson February 20, 2017
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Jordan Brand Should Release This Hot Pink Air Jordan 3

The Air Jordan 3 has finally been released from the Jordan Brand vaults thanks to the return of the True Blue 3s and that underrated...

By Patrick Johnson November 30, 2016
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Tinker Hatfield Looks Back On The Entire History Of Air Jordan “Oregon” PEs

It’s only right that the greatest player in the history of basketball would also have the G.O.A.T. sneaker designer in his camp. So has been...

By Patrick Johnson September 12, 2016
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Kawhi Leonard Shows Uncontainable Excitement Wearing Gold Air Jordan 12s

Kawhi Leonard achieved gold, and he’s not even in the Olympics! The Spurs star was spotted today participating in some community outreach events while wearing...

By John Kim August 9, 2016
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