Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

First Look At The Air Jordan 12 “Field Purple”

While MJ had officially retired for good in the early 2000s, Jordan Brand remained well-represented throughout the aforementioned decade thanks to a handful of household...

By Jared Ebanks April 29, 2023
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Where To Buy The Air Jordan 3 Retro “Wizards PE”

While the six rings, GOAT status and multi-billion dollar brand all immediately ring true to MJ, the Washington Wizards remain one of the more obscure...

By Jared Ebanks April 28, 2023
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A Monochrome “Black/White” Lands On The Air Jordan 1 KO Low

Kicking off the new year with a semi-customizable collaboration with Union LA, the Air Jordan 1 KO Low has since gone on to carve out...

By Jared Ebanks April 28, 2023
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The Air Jordan 11 Low “Yellow Snakeskin” Releases On May 11th

At the beginning of the year, it was revealed that the Air Jordan 11 Low would be arriving this Spring in a new, “Yellow Snakeskin”...

By Michael Le April 27, 2023
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Chenille Swooshes And Bleached Turquoise Animate This Air Jordan 1 Mid

The Air Jordan 1 Mid continues to play an important part of Team Jumpman’s roster of products, revving up or the warmer months with each...

By Jovani Hernandez April 26, 2023
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A Summer-Ready Lilac Treats The Air Jordan 1 Mid

Hate it or love it, one thing the entire sneaker community can agree on is the divisiveness surrounding the Air Jordan 1 Mid. While the...

By Jared Ebanks April 26, 2023
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First Look: Air Jordan 2 Low “Sky J Orange”

The Air Jordan 2 Low has consistently been in the brand’s lineup of products for the past two years. Recently, the lifestyle take on Michael...

By Jovani Hernandez April 26, 2023
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First Look At The Air Jordan 1 Retro High OG “Praline”

The Jumpman puts out a sizable number of women’s exclusive colorways every year, and 2023 is certainly no exception. And come later this Fall, the...

By Michael Le April 26, 2023
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The Air Jordan 1 Low “Just Skate” Further Connects Two Sports

The Air Jordan 1 silhouette, intended to be a basketball shoe for the future G.O.A.T., is well ingrained in skate history. These stories were properly...

By Sneaker News April 25, 2023
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