Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

The Air Jordan 38 Low Wears “DMP” Makeup

The Air Jordan 38‘s days are numbered. It’s only a matter of time before the newly introduced Air Jordan 39 ousts it from the brand’s...

By Andrew Rizzo May 23, 2024
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Guo Ailun’s Air Jordan 38 Low Is Releasing In GS Sizes

Michael Jordan’s career and signature sneakers are two huge reasons why basketball is the global sport it is today, and Jordan Brand’s signing of Guo...

By Andrew Rizzo April 9, 2024
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Guo Ailun’s PE Series Continues On The Air Jordan 38 Low

Chinese basketball superstar Guo Ailun became Jordan Brand’s first international signature athlete in 2017. While obviously noteworthy in and of itself, particularly relevant for our...

By Matt Varga March 19, 2024
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The Air Jordan 38 Low Gets Steathly With A Touch Of University Blue

Jordan Brand’s performance basketball line is as healthy as ever, pushing the boundaries of innovation while listening closely to the specific needs of today’s most...

By Sneaker News February 13, 2024
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Cherry Blossoms Bloom On Kiki Rice’s Air Jordan 38 Low PE

Kiki Rice continues to blaze her own trails as she receives the first ever PE for a Jordan Brand-affiliated NIL athlete. Nodding to her hometown...

By Sneaker News February 4, 2024
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This Air Jordan 38 Low Carries The Torch, Literally

From one model to the next, the flagship Air Jordan shoe has been regarded as a platform for Nike, Inc. to debut a new innovation...

By Sneaker News February 1, 2024
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For The Second Straight Year, Kids Won’t Receive A Low-Top Version Of The Flagship Air Jordan Shoe

If you’re in the smaller-footed range and have been waiting patiently for the Air Jordan 38 Low dropping on January 9th, we’ve got some bad...

By Sneaker News January 2, 2024
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This Air Jordan 38 PE Makes The “Playoffs” Connection

When it comes to Jordan Brand modern day product, the design team never hesitates to bridge a connection between past and present. Such is the...

By Sneaker News January 2, 2024
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Bugs Bunny Returns To Claim The Air Jordan 38

The Air Jordan 38 is ostensibly inspired by the Air Jordan 8. Releasing exactly 30 years apart with matching chenille tongue tabs and an X-Plate...

By Jared Ebanks December 26, 2023
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