Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
The ASICS GEL-Kayano 5 Is Back With A Clean White And Blue Mix
Following its successful collaborative ventures with brands GmbH and KITH earlier this year, the ASICS GEL-Kayano 5 has more so been steadily focusing on its...
Sean Wotherspoon Reveals A Close-Up Look At His Upcoming ASICS GEL-Lyte III
After the whirlwind that was his Air Max 1/97 — which made it to the upper echelon of our best of the decade list —...
ASICS Is Bringing Back The OG Red Colorway Of The GEL-Lyte III
In the midst of the silhouette’s 30th anniversary, the ASICS GEL-Lyte III has been making some interesting headlines as of late, emerging more images of...
ASICS Reconstructs The Tongue And Lacing System On The GEL-Kayano 5
At ASICS, it seems there’s no such thing as sacred ground, a trait that oftentimes plays to their favor as they collaborate with imaginative and...
BILLY’S TOKYO Celebrates 5th Anniversary With ASICS GEL-Kayano 5 “Jupiter”
Adding to its ever-growing list of impressive lifestyle footwear collaborations, BILLY’S TOKYO celebrates its fifth anniversary with an ASICS GEL-Kayano 5 inspired by the planet...
GmbH Continues Burgeoning ASICS Partnership With The GEL-Nandi
Following the success of their GEL-Kayano 5 collection earlier this year, Gmbh and ASICS are have certainly sparked up some conversation as a continued partnership...
Sean Wotherspoon’s Upcoming ASICS GEL-Lyte III Is A Three-Way Collaboration With atmos
Upon its reveal only a few weeks ago, Sean Wotherspoon‘s corduroy-covered ASICS GEL-Lyte III rose up the charts of top stories — and with good...
ASICS Continues Its Running Revival With The GEL-1090 From 2004
Rivaling that of New Balance for the hottest dad shoe, ASICS has been on a roll with its latest round of releases, celebrating the upcoming...
Japanese Architect Kengo Kuma Brings Bamboo Weaving To The ASICS METARIDE AMU
Fusing his own design philosophy with that of footwear institution ASICS, Japanese architect Kengo Kuma has crafted what he considers to be his smallest building...