Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear beneficiary and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
ASICS GEL-Lyte 3 “Quilt Pack” Covered In Light Indigo And Blush Suede
Let’s be honest, 2021 wasn’t exactly ASICS’ year. Save for a couple collaborations and in-line Kikos, the Japanese footwear brand had trouble standing out amongst...
AFEW To Launch Its ASICS GEL-Lyte III “Beauty Of Imperfection” On February 26th
In early February, AFEW announced that it had created a one-of-one ASICS GEL-Lyte III under the “Beauty Of Imperfection” banner in order to raise money...
AFEW And ASICS Embody Wabi-Sabi With The GEL-LYTE III “Beauty Of Imperfection”
Over the past decade, AFEW and ASICS have worked together on some of the GEL-LYTE III‘s most interesting projects. Back in 2015, for example, the...