Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Off-White x Air Jordan 4 Rumored For Late Summer 2020 Release
With the massive success of the Off-White Jordan 5, his second collaborative model with @jumpman23, there’s certainly no reason for the designer and the brand...
Virgil Abloh Reveals White Off White Jordan 5 “Plot Twist”
From the Air Jordan 1 to the revival of the non-SB Dunk, Virgil Abloh has amassed a wealth of designs — some that have never...
Off-White Jordan Apparel Set For A February 15th Release
Replete with equal parts sportswear and workwear, Virgil Abloh’s All-Star apparel component arrives in force with four total pieces, complementing the awaited Off White Jordan...
The Off White Jordan 5 Officially Releases Tomorrow
Lensed through nostalgia yet designed with the typical Virgil stamp, the Off White Jordan 5 is undoubtedly one of the most awaited releases from All-Star...
The Best Shoes To Buy At NBA All-Star Weekend In Chicago
All-Star Weekend is as large an event as ever, following last year’s set of standouts with an even more impactful range of releases. Brands such...
Virgil Abloh Explains The Design Behind The Off-White x Air Jordan 5
Within the world of fashion and sneakers, Virgil Abloh has undoubtedly become a household name, though before the designer made his shift into luxury clothing,...
Hiroshi Fujiwara Teases A Fragment x Air Jordan 34
In sneaker culture, it often only takes one strong collaboration to turn the tides of a shoe’s popularity — some obviously with more success than...
J Balvin Reveals Upcoming Air Jordan 1 Collaboration
Colombian reggaeton/pop artist J Balvin has revealed an upcoming collaborative release with Jordan Brand, with the silhouette at center stage being none other than the...