Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Kiko Kostadinov’s ASICS GEL Korika To Release In Four Colorways
Kiko Kostadinov, while lying more on the obscure side of popular fashion, has refused to slow down one bit in terms of his collaborations. Bringing...
Sean Wotherspoon Has A Corduroy-Covered ASICS Collaboration In The Works
Owed the title of one of the best Air Max collaborations in recent memory, Sean Wotherspoon and his vintage/consignment empire have gone to do big...
Rockman And ASICS To Blast A Complete Footwear And Apparel Capsule
Arguably responsible for pushing gaming into the mainstream, the entirety of the 8-Bit library remains engrained in almost everyone’s memory with many a series either...
AFFIX WORKS And ASICS Add GORE-TEX To The GEL Kinsei OG
Kiko Kostadinov’s collaborative streetwear imprint AFFIX WORKS continues to be a force to be reckoned with, taking some of the best minds in the industry...
size? And ASICS Draw A Path For The “Base Camp & Mission” Collection
Arguably synonymous with trail sneakers in general, Japan’s ASICS continues to boasts aesthetically aggressive runners with hiking-enhanced modifications; their silhouettes — with the two of...
BEAMS Japan And ASICS Cover The GEL-Fujitrabuco 7 With Gore-Tex
With the unveiling of Chemist Creations‘ own take on the silhouette, it seems ASICS as a whole is spotlighting the trail-infused GEL-Fujitrabuco 7, seemingly recruiting...
Ronnie Fieg’s ASICS GEL-Lyte III “Super Blue” To Release On KITH Monday Program
Amongst the wide range of collaborative projects that renowned streetwear label KITH has undertaken during the brand’s existence, their partnership with ASICS definitely stands out...
Japan’s emmi Has Another ASICS GEL-Lyte III Collaboration Coming
Not too dissimilar to their New Balance collaboration released only one month ago, Japan’s emmi is making a return to sneaker collaborations though now with...
Chemist Creations And ASICS Are Prepping Two Colorways Of The Trail Ready GEL-Fujitrabuco 7
With the increasing popularity of trail-ready make-ups — due somewhat in part to the resurgence of the dad sneaker — their aggressive aesthetics have quite...