Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
BAIT Enters The Speed Force With The Collaborative PUMA RS-X “The Flash”
Next Friday the DC Cinematic Universe is going to be upended when Barry Allen triggers a Flashpoint Paradox in The Flash. But before we meet Supergirl, a...
BAIT, Astroboy, And Reebok Converge Once Again For A Collaborative Collection
Manga and basketball hold a special kinship. Whether its the hundreds of professional hoopers who have acknowledged their fandom for various anime’s to their customized...
BAIT Links With Columbia Sportswear On The Arque Silhouette And A 90s Fishing Capsule
Already championing sensible street style with its various footwear collaborations with major franchises, BAIT now directs its GPS to the wilderness with a full-on fishing...
BAIT And Astro Boy Bring Glow-In-The-Dark Blueprints To The Reebok Instapump Fury + Club C Stomper
The Reebok Instapump Fury and Club C Stomper have carved out die-hard audiences of their own over the last few decades. Recently, the Japan-headquartered BAIT...
BAIT, adidas, And Attack On Titan Model Their UltraBOOST After The Series’ Colossal Titan
Pop culture is deeply engrained in everything BAIT touches, from graphic tees to sneaker collaborations. And while they’ve stocked One Piece and DBZ collectibles for...
Just 360 Pairs Of The BAIT x adidas Forum Mid XBOX 360 Are Releasing
Thus far, Microsoft and the adidas Forum have honored the family of Xbox consoles through a selection of colorways inspired by the specific colors of...
BAIT Brings The Cult Classic Cowboy Bebop To The adidas Consortium Matchplay
In the early 2000s, Japanese media was near inaccessible to the US, locked behind both a regional and language barrier. Cowboy Bebop — thanks to...
BAIT Japan To Bring Back Their Reebok “East West” Pack
About three years ago, BAIT linked up with Reebok to present three “East West” takes on the footwear brand’s classics — the Ex-O-Fit, the Workout...
The Iconic Trueno AE86 Of Initial D Takes Center Stage On The Upcoming BAIT x adidas Nizza Hi
Initial D, one of the most important and most notable racing manga to date, is undoubtedly responsible for inspiring an entire generation of car enthusiasts....