With the relative popularity of Jeremy Scott footwear decreasing last year, is it adidas’ new angle to call on today’s top pop-star/celebs to design special edition colorways? This idea goes back a few years with Snoop Dogg and more recently with the successful release of Big Sean’s “Detroit Player”, and the upcoming release of the adidas GLC “Harlem” by the town’s native Teyana Taylor is undoubtedly set to continue the hits by adidas and their celeb-driven collection. Teyana gives us a first preview at the box packaging for this release, which features the reptilian graphic on a classic adidas three-stripes box, so peep the full image below and stay tuned for the release of the Harlem GLC this February 16th.
Teyana Taylor x adidas Originals Harlem GLC – Packaging
John Kim
January 28, 2013
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