Jordan Brand just launched a Twitter campaign called #WEAREJORDAN, which encourages brand loyalists to share their stories of their first-ever Jordan sneaker. Tinker Hatfield kicks things off by talking about his first – the Air Jordan 1. While Tinker’s name is now household in the sneaker community, some of his newer fans might not know that the Air Jordan 1 was not his design. That belonged to Peter Moore, and Tinker began his own journey with the Air Jordan III – the first to feature the Jumpman logo. Check out the video below to hear more from the legendary designer.
Tinker’s first pair of Js were far from his last. Share the story behind your first pair using #WEAREJORDAN. https://t.co/wbdsoWsah0
— Jordan (@Jumpman23) June 2, 2015