Fear of God
Fear Of God is a menswear fashion label owned and created by Jerry Lorenzo. Known for their effortless blending of streetwear/high-fashion aesthetics and their lofty price points, Fear Of God has also worked on many pieces of collaborative footwear with brands like Nike, Vans, Converse, and most notably, adidas. The Three Stripes brought Lorenzo and his label under their umbrella in 2020, appointing the Fear of God founder as creative director of adidas Basketball.
It’d take almost a full four years for the fruits of that labor to arrive. The all-new adidas Fear of God Basketball 1 landed at the start of 2024, additional colorways delivered with the adidas Fear of God Spring collection alongside the debut of the Los Angeles Runner. As one of the most exciting corners of the Three Stripes’ catalog, Fear of God will no doubt continue to play a major role in what they’ve got planned for the rest of the year.
Read the articles below to learn more about Fear Of God’s unique collaborative footwear