Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Available Now: The Air Jordan 1 Brooklyn Surfaces In “Coconut Milk/Pine Green”

Updated January 19th, 2024: The Air Jordan 1 Brooklyn “Coconut Milk/Pine Green” is available now at Nike.com for $165. Set to debut in the new...

By Jared Ebanks December 13, 2023
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Travis Scott’s Air Jordan 1 Low OG “Olive” From Rolling Loud Festival Is Up For Auction

As the world waits for both his Jordan Jumpman Jack and Nike Attack “Cactus Jack” releases, Travis Scott has recently been linked to an auction...

By Jovani Hernandez December 13, 2023
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This Kid’s Air Jordan 1 Mid “Multi-color” Is Ready For Spring 2024

Collecting a mass amount of inline colorways, the Air Jordan 1 Mid simultaneously favors the Beaverton brand’s youth-sized audience with and endless stream of grade...

By Jared Ebanks December 8, 2023
1369

The Air Jordan 1 Low “Chinese New Year” Is Available Now

Updated January 24th, 2024: The Air Jordan 1 Low WMNS “Chinese New Year” is available now. The below article was published on December 5th, 2023....

By Jovani Hernandez December 5, 2023
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The Women’s Platform Air Jordan 1 Low Gets Its Cleanest Makeover Yet

The Air Jordan 1 Elevate Low has been revealed via official images. One of the many ways that Nike has stepped into a more inclusive...

By Jared Ebanks November 27, 2023
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This Travis Scott Air Jordan 1 Sample Walked So The “Palomino” Retro Could Run

Houston’s Travis Scott has more than a dozen collaborations with Nike, Inc. under his belt, which almost included an Air Jordan 1 “Black Dark Mocha.”...

By Jovani Hernandez November 22, 2023
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UNC Receives A Player Exclusive Air Jordan 1 High

As Michael Jordan’s alma mater, The University of North Carolina has been bestowed with an overwhelming number of exclusive iterations of Jordan Brand’s iconic lifestyle...

By Jared Ebanks November 21, 2023
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Travis Scott’s Air Jordan 1 Low OG “Olive” Will Dominate SNKRS Again

Updated January 25th, 2024: New images of the upcoming Travis Scott x Air Jordan 1 Low OG “Olive” have surfaced via @sneakertigger. A first-look at...

By Jovani Hernandez November 20, 2023
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This Air Jordan 1 Low Channels Olympic Gold Dreams

The United States has a storied history at the Olympic Games. Ahead of next year’s Summer Games in Paris, France, the Beaverton brand has already...

By Jared Ebanks November 18, 2023
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