adidas

adidas, also known as The Three Stripes Brand, is a German sportswear company founded in 1949 by Adolf “Adi” Dassler. With roots in track and football, it has become a global player within the sneaker industry over the past 70 years.

With influence spanning football, basketball, tennis, skateboarding, fencing, and other sports, the company’s first performance-related breakthrough occurred in 1936 within the running space. Jesse Owens famously wore Dassler’s revolutionary canvas and rubber spiked running shoe in the Summer Olympics held in Germany that year. And while Owens’ record-breaking performance at the global competition brought adidas attention, the brand hadn’t yet found its identity; the spikes didn’t feature the brand’s now-signature 3-Stripes logo. (adidas acquired this branding from Finland’s Karhu in 1952.)

The German company achieved similar attention in subsequent decades within both the basketball and tennis spaces thanks to the Superstar (1969) and Stan Smith (1973), respectively. Other made-for-sports models like the adidas Top Ten (1979) and adidas Forum (1984) similarly became lifestyle staples in New York, Boston, Chicago, and other cities. adidas’ Superstar became the unofficial shoe of hip-hop in the 1980s largely due to RUN DMC’s superstardom. (The shell-toe was the best-selling sneaker in North America in 2016.) While less popular stateside, running silhouettes like the SL 72 (1972) and ZX 500 (1984) boast devoted fans of trainers across Europe and Asia. These silhouettes have experienced resurgences throughout the decades, and are now offered under the adidas Originals banner.

Recent years have seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led Yeezy sub-label and UltraBOOST, as well as BOOST and adidas 4D cushioning. The German company has also pioneered high-fashion collaborations, hosting Yohji Yamamoto’s Y-3 imprint since 2003. In 2020, classic silhouettes were reimagined by Prada and Craig Green. Elsewhere, partnerships with Beyoncé’s IVY PARK, Tyler “Ninja” Blevins, Jonah Hill, Pharrell and others ensured adidas remained the global behemoth it has been for decades.

Throughout 2024, the Three Stripes will surely continue its run as a proponent of the mix between sportswear and fashion. On this end, the brand signed FEAR OF GOD‘s Jerry Lorenzo to drive the creative and business strategy of its basketball category, culminating in the release of the Fear of God Athletics adidas Basketball 1, a shoe set for plenty of releases as the year draws on. It’s also been a banner year for adidas Basketball in terms of their signature athletes, with the German giant releasing Anthony Edwards’ AE1 & James Harden Vol. 8, while continuing a push for the Trae Young 3 and D.O.N. Issue #5.

Scroll below for the latest release dates and information on what adidas has in store for this year.

adidas

Where To Buy The adidas Forum Lo “Grinch”

Each holiday season The Grinch makes his mischievous attempt to steal Christmas, seldom however, does he use the silhouette of iconic kicks to enact his...

By Jared Ebanks November 30, 2022
9362

The Last Bad Bunny x adidas Forum Buckle Releases In “White” On December 10th

UPDATE December 1st, 2022: After having debuted his next adidas Forum Buckle Low during the Macy’s Thanksgiving Day Parade on November 24th, Bad Bunny and...

By Jovani Hernandez November 25, 2022
41288

Where To Buy The PHILLLLLTHY x adidas NMD S1

Following an early launch on his personal website, Phillip Leyesa–also known as PHILLLLLTHY–finally drops his adidas NMD S1 globally on Wednesday, November 30th. First seen...

By Jovani Hernandez November 22, 2022
4890

Bad Bunny’s adidas Forum Buckle “Blue Sky” Is Officially Announced

As he preps for a show at the legendary Yankee Stadium in the Bronx, Bad Bunny and his adidas family have revealed official plans to...

By Jovani Hernandez August 24, 2022
14186

Beyonce’s IVY Park Adds Straps To The adidas Super Sleek

The Beehive has been buzzing loudly around their queen’s IVY PARK collection with adidas. It’s been a long time since the collaborative collection made any...

By Sneaker News May 27, 2022
4485

Pharrell’s adidas Humanrace Sichona In Black And Pink Arrives This Weekend

Back in November of 2021, official images of a blacked-out Pharrell x adidas Humanrace Sichona boiled to the surface. And while originally expected to release...

By Michael Le May 18, 2022
1404

Pharrell’s adidas Humanrace Sičhona “Shock Yellow” Releases On January 28th

As Pharrell Williams and company gear up to help NIGO drop one of the most star-studded albums in recent memory, the Virginia-native and his Three...

By Jovani Hernandez January 25, 2022
2529

Where To Buy The Jeremy Scott x adidas Forum 84 Low “Wings 1.0”

Once the quintessential blend of high fashion and sportswear, the Jeremy Scott x adidas Forum 84 Low “Wings 1.0” is set to release tomorrow, October...

By Jovani Hernandez October 20, 2021
3442

Where To Buy The Sean Wotherspoon x Disney x adidas Superturf Adventure

Sean Wotherspoon hasn’t yet released many sneakers with his adidas family, but those that he has launched have been special. Reimagining classics from the German...

By Jovani Hernandez September 21, 2021
4751