Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

For an update to date list of what’s dropping check out Jordan Releases 2025.

Air Jordan

Jordan 6 Rings “Dark Powder Blue” – Release Reminder

Jordan Brand is giving Dark Powder Blue some serious shine this spring. It started with the new Air Jordan IIIs from last month, will wrap...

By Aaron Hope February 7, 2014
6680

Jordan Prime 5 – Reflective Silver – Infrared 23

It was a little strange to see the Jordan Prime 5 return in January with a colorway patterned after November’s ‘Oreo’ Vs.  It looks to be more...

By Aaron Hope February 2, 2014
4460

Jordan 6 Rings – Black – Atomic Orange – New Slate – Wolf Grey | Release Date

Pachyderms and yetis are two entirely different things, but their worlds collide with the start of an avalanche of Elephant print Jordan Six Rings pairs this winter. This pair...

By Aaron Hope December 24, 2013
9652

Jordan Son of Mars Low GS – Black – Volt – Orange

The Son of Mars released its most recent pair last September, stepping aside as a new version came in at the start of 2013. This...

By Aaron Hope November 30, 2013
8317

Air Jordan 1 ’95 “Gamma Blue” – Release Date

The Air Jordan 1 ’95 “Gamma Blue” release date is December 7th, 2013. The shoe proves that the hybrid model in question will not only...

By Brendan Dunne November 12, 2013
8452

Jordan 6 Rings “Grey Elephant”

The Jordan 6 Rings is a sneaker that of course references the sixth separate models that Michael Jordan won championships in. This upcoming release looks...

By Brendan Dunne October 27, 2013
4597

Jordan 6 Rings GS – Black – Blue – Yellow

A new Jordan Six Rings colorway has emerged that looks like it would have been a great fit for Chris Paul’s early days in the...

By Aaron Hope October 15, 2013
6778

“Bred” Jordan Six Rings

Is the Air Jordan XI ‘Bred’-inspired the single greatest Jordan Six Rings colorway? It’s the first to get a retro release, and while picking a...

By Aaron Hope August 23, 2013
14032

Jordan Six Rings “Bred” – 2013 Retro

Given that so much of its design language is utilized in the Jordan Six Rings design, it’s only natural to see the Air Jordan XI...

By Aaron Hope August 12, 2013
12162