Air Jordan
Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.
While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)
Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.
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Air Jordan
Where To Buy The Air Jordan 1 Mid SE “Olive Toe”
The Air Jordan 1 Mid is easily one of the most divisive offerings in the brand’s catalog, with most quick to reject the silhouette regardless...
Where To Buy The Bephie’s Beauty Supply x Air Jordan 7 “We vs. I”
To the uniformed, the Bephie’s Beauty Supply x Air Jordan 7 “We vs. I” collaboration may seem entirely random, but it makes more sense when...
Where To Buy The Women’s Air Jordan 1 Retro High OG “Varsity Red”
After months of anticipation, the Air Jordan 1 Retro High OG “Varsity Red” is finally releasing in Women’s and Kids’ sizes on July 23rd. A...
Where To Buy The Air Jordan 1 Low Elevate “UNC”
The Air Jordan 1 Low Elevate is among the newer offerings from Michael Jordan’s eponymous brand, but it’s quickly garnered attention from fashion-forward consumers for...
Where To Buy The Air Jordan 1 Retro High OG “Bubble Gum”
Before the eye-catching “Atmosphere” tone lands on a kids-exclusive Air Jordan 6 Low in January 2022, the pink tone will appear on the Air Jordan...
Where To Buy The Women’s Air Jordan 11 “Animal Instinct”
The Air Jordan 11 has enjoyed 26 years in the spotlight. And while most of the model’s releases have nodded to direct moments in Michael...
Where To Buy The Air Jordan 1 “Seafoam”
Although we are well into the latter half of the summer season, Jordan Brand still has some last-minute pastels to deliver before switching to browns...
Where To Buy The Air Jordan 11 Low “Citrus”
First rumored in mid-May 2020, the women’s Air Jordan 11 Low “Citrus” finally begins its release campaign across Asia on May 1st, followed by a...
The Air Jordan 1 Retro High OG “Court Purple” Nods To The Original “Metallic” Release From 1985
With the likes of the highly sought-after Air Jordan 1 High ’85 “Neutral Grey” and the recently-revealed Air Jordan 1 “Shadow 2.0,” notable colorways of...