Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

On-Foot Look At The Air Jordan 4 “Zen Master”

Since its inception, Jordan Brand has celebrated MJ with many a release, nodding even to his passions outside of basketball. But in recent years, references...

By Michael Le January 3, 2022
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The Air Jordan 1 Low Golf Ushers In A Classic “Chicago” Colorway

Throughout the latter half of 2021, the Nike umbrella began making golf-centric improvements to their most popular silhouettes. And coming this year is but another,...

By Michael Le January 3, 2022
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Faint “Cool Grey” Lands On The Air Jordan 11 CMFT Low

The Air Jordan 11 has become many consumers’ top “wish-list” item for the better part of the last decade, and while the sneaker has dominated...

By Jovani Hernandez January 2, 2022
16383

Russell Westbrook’s Jordan Why Not .5 Unveiled In Four Colorways

Say what you will about Russell Westbrook’s contributions to his teams, but very few in the league can match his intensity and aggression on the...

By Sneaker News January 2, 2022
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This Jordan 6 Rings Transports You To Tropical Islands

Since its ceremonious debut way back in 2008, the Jordan 6 Rings hybrid shoe has taken on a new life as one of the more...

By Sneaker News January 1, 2022
3857

The Jordan 6 Rings Gets An Early Start On Valentine’s Day

It’s been a little while since we last saw the Jordan 6 Rings. Though it released frequently throughout the past Summer, the silhouette gradually faded...

By Michael Le December 31, 2021
11190

Air Jordan 1 Zoom CMFT “Corduroy” Emerges In Plum Fog And Pink Oxford

Another Air Jordan 1 Zoom CMFT elbows its way into the scene as official images of a “Pink Oxford” colorway appears on the heels of...

By Sneaker News December 30, 2021
23930

The Jordan Legacy 312 Expected In Tan And Blue Corduroy Trim

Much like Andrew Garfield’s Spider-Man, the Jordan Legacy 312 deserved better. And it seems soon — throughout most of 2022, likely — the silhouette will...

By Sneaker News December 30, 2021
14778

Official Images Of The Air Jordan 1 Zoom CMFT “Celestine Blue”

The Air Jordan 1 Zoom CMFT has won countless consumers over for its updated cushioning and “bare bones” construction since joining Michael Jordan’s storied signature...

By Jovani Hernandez December 30, 2021
110130