Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Jordan Brand To Release A Super Bowl LIV Pack On February 1st

As of late, Jordan releases have ramped up to a near unstoppable momentum, starting the year off strong with only a few GRs, but then...

By Michael Le January 14, 2020
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First Look At The Air Jordan 10 “Wings”

Paying direct homage to MJ himself once again, Jordan Brand reinstates the “Wings” series, now pushing it into the new year with the help of...

By Michael Le December 30, 2019
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SoleFly Founder Carlos Prieto Reveals Never Before Seen Air Jordan 10

Every year, without fail, the week of Art Basel becomes the multi-day event of the moment, striking the iron while its hot with one exclusive...

By Michael Le December 4, 2019
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Where To Buy The Air Jordan 10 “Seattle”

Often looking back on its archives for inspiration — and with good reason — Beaverton further dives into the history of the Jumpman line-up, bringing...

By Michael Le October 17, 2019
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The Air Jordan 10 “Seattle” Releases On October 19th

After months of previewing, the AJ 10 “Seattle” is making its return in this month for the first time in all its glory since its...

By Sneaker News October 3, 2019
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The Air Jordan 10 Gets Draped In “Duck Camo”

In the 25 years since the Air Jordan 10 debuted, it’s taken on a veritable plethora of styles that pull their inspirations from a wide...

By Sneaker News August 28, 2019
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Where To Buy The Air Jordan 10 “Camo”

As the season continues its shift from the warmer hues of red to the earthier browns, Jordan Brand has its sights set on August 31st...

By Sneaker News August 23, 2019
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The Air Jordan 10 “Camo” Releases On August 31st

Initially released back in 1994, Jordan’s tenth signature shoe is somewhat more of an overlooked model within #23’s lineage of retro silhouettes, but still proves...

By Elliot Santiago August 14, 2019
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Ripstop Camo Prints Are Coming To The Air Jordan 10 Retro

Somewhat unloved relative to the #1 seat, the Air Jordan 10 hasn’t had much time in the spotlight since the beginning of 2019, with kids...

By Michael Le June 28, 2019
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