Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
This Awkwardly-Branded Reebok Shaqnosis Crossover With Damian Lillard Features The adidas Logo
On August 12th, adidas‘ parent company announced that it had reached an agreement with Authentic Brand Group to sell Reebok for over $2 billion. In...
Lola Bunny Gets Her Own Nike LeBron 18 Low
Unveiled in playful takes commemorating everyone from Wile. E Coyote to Tweety, the Nike LeBron 18 Low has most recently emerged in an ensemble inspired...
Sylvester And Tweety Battle It Out On The Nike LeBron 18 Low
As LeBron James and his NIKE, Inc. family prepares for the official premiere of “Space Jam: A New Legacy” on July 16th, the parties have...
Xbox And Nike To Release A “Space Jam: A New Legacy” Bundle Featuring The LeBron 18 Low
Ahead of the premiere of “Space Jam: A New Legacy,” Xbox, Warner Bros. and NIKE, Inc. have unveiled a special edition Xbox Wireless Controller and...
Bugs And Lola Bunny Get Their Own Nike Renew Elevate 2
Ahead of the premiere of “Space Jam: A New Legacy,” NIKE, Inc. has been unveiling official images of the footwear it’s prepped for the block-buster...
The Concepts x Nike Kyrie 7 “Horus” Releases On May 7th
Concepts and Kyrie Irving aren’t strangers to each other, developing a relationship out of a mutual affinity for skateboard culture. In addition to bringing its...
Official Images Of The atmos x Nike LeBron 18 Low “Viotech”
LeBron James has demonstrated his affinity for Nike Air Max sneakers throughout the first four months of 2021, going as far as donning his own...
Candy Land’s Sweet Reworks Of Four Reebok Classics Release April 21st
In the first four months of 2021 alone, Reebok has officially (and unofficially) teased handfuls of compelling collaborations with new and old co-conspirators alike. For...
Candy Land x Reebok Kamikaze II To Release On April 23rd
Hasbro’s Candy Land unveiled its Reebok Question Mid earlier in the month, and has taken to the end of March to reveal its Kamikaze II...