Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

The Air Jordan 6 DMP Releases Tomorrow

To this date one of the most remembered releases in Jumpman history, the Defining Moments Pack effectively set the tone for storytelling in sneakers, proffering...

By Michael Le April 17, 2020
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Official Images Of The Air Jordan 4 “Metallic Red”

A quartet of Air Jordan 4 Retro releases are tentatively scheduled for a May 16th release, each comprised of a clean white leather upper and...

By Sneaker News April 16, 2020
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Air Jordan 13 “Aurora Green” Is Releasing In May

Before fans of the Air Jordan 13 get their wallets ready for the anticipated return of the “Flint”, the Jumpman team is slipping in one...

By Elliot Santiago April 15, 2020
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An Air Jordan 1 Low SE “Lightbulb” Emerges

If you’ve been paying attention to the siblings of the Air Jordan 1 family lately, you’ll notice that there’s been this unofficial copycat movement that’s...

By Elliot Santiago April 8, 2020
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Official Images Of The Women’s Air Jordan 4 “Lucid Green”

Yesterday’s Jordan Summer preview was as jam packed with women’s releases as it was men’s, with the former deservedly earning the most attention with its...

By Michael Le April 3, 2020
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Where To Buy The Air Jordan 1 Mid “Multicolor”

The Air Jordan 1 Mid, even despite its High-Top alternate’s higher favor, has become a mainstay of current releases, proffering up a wide range of...

By Michael Le March 31, 2020
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Official Release Guide: Air Jordan 6 DMP (Defining Moments Package)

The Air Jordan DMP (Defining Moments Package) is finally set for a release on April 18th. Originally releasing in January of 2006 as part of...

By Sneaker News March 21, 2020
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Where to Buy Air Jordan 1 Retro High OG “Court Purple”

Even despite COVID-19 putting a damper on the sneaker releases so far, there are still many a standout to look forward to in 2020’s roster...

By Michael Le March 21, 2020
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Where To Buy The Air Jordan 5 “Easter”

After joining Off-White for All-Star Weekend, the Air Jordan 5‘s releases have come to a relative crawl, with only the “Top 3” and “Fire Red”...

By Michael Le March 13, 2020
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