Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

The Air Jordan 1 Zoom CMFT 2 “Día De Muertos” Releases On October 21st

For the fourth straight year, Nike will be paying a dutiful homage to Día De Muertos through an expansive range of products and footwear. While...

By Jared Ebanks October 7, 2023
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Where To Buy The Air Jordan 6 “Aqua”

Alongside the brand’s Reimagined series, the Jumpman banner has simultaneously been transitioning OG color blockings onto all-new silhouettes that have, up until this point, held...

By Jared Ebanks October 6, 2023
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Jordan Brand Gifts The Georgetown Women’s Basketball Program With Exclusive Models

Georgetown University holds over 35 years of history with Nike Inc., headlining the Jordan Brand’s selective amount of sponsored college programs. As the Hoyas’ men’s...

By Jared Ebanks October 5, 2023
8080

Air Jordan 1 Mid SE “Black/Gold” To Return This November In Full Family Sizes

We’ve seen several new styles of the Air Jordan 1 Mid over the course of the last few months, with many more soon to be...

By Michael Le October 5, 2023
18706

Official Images Of The Jordan Zion 3 “Pinksicle”

Updated January 22nd, 2024: Official images of the Jordan Zion 3 “Pinksicle” have surfaced. The shoes are currently expected to release in Spring 2024 for...

By Michael Le October 5, 2023
5192

“Light Marine” Animates The Air Jordan 38 “Fadeaway”

The Air Jordan 38 has yet to find its footing, but the latest signature model for “His Airness” continues to emerge in new options for...

By Jovani Hernandez October 5, 2023
2480

The Air Jordan 3 “White/Navy” Releases On December 16th

It was previously reported that this “White/Navy” Air Jordan 3 would release mid-January 2024, but retailers currently have the retro scheduled for a December 16th...

By Sneaker News October 4, 2023
32421

The Air Jordan 1 Retro High OG “Mauve” Arrives On October 14th

Over the course of the Fall season, Jordan Brand has looked to the iconic photo of a rookie Michael Jordan outstretched in front of the...

By Jared Ebanks October 4, 2023
7028

This Air Jordan 1 FlyEase Brings Accessibility And Chicago Bulls Colors Together

The Air Jordan 1 FlyEase debuted in 2019, bringing improved accessibility to the most successful signature athlete line of all-time. As the end of 2023...

By Jovani Hernandez October 4, 2023
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