Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Jordan Reserve On SNKRS Restocks Air Jordan 1s, Concords, and More

With the NBA Playoffs in full effect, Jordan Brand has opted to reward some of their most loyal customers with a championship-ready Jordan Reserve restock....

By Ross Dwyer April 22, 2019
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Where To Buy The Air Jordan 4 “Bred”

Tinker Hatfield created them, Michael Jordan seared them in the general public’s collective memory with a scintillating shot against the Cleveland Cavaliers in the 1989...

By Sneaker News April 15, 2019
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Official Images Of The Air Jordan 4 “Bred”

2019 marks the 30th anniversary of the Air Jordan 4, so to celebrate the iconic silhouette’s storied history, Jordan Brand is bringing back the beloved...

By Ross Dwyer April 11, 2019
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The Air Jordan 4 “Bred” Is Releasing In Toddler Sizes

Another iconic blockbuster of a release is headed our way in May as the Air Jordan 4 “Bred” will officially return to stores. What’s promised...

By Sneaker News April 10, 2019
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Where To Buy The Air Jordan 4 “Monsoon Blue”

Jordan’s women’s initiatives are a mixed bag of wild recreations and clean contemporary set pieces, but in a surprising mix of both extremes, the Air...

By Michael Le April 2, 2019
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“What The” Air Jordan 4 Rumored For A Black Friday Release

Black Friday is always an extremely significant time of year for Jordan Brand, and it appears as if they’ll be celebrating it with a brand-new...

By Ross Dwyer April 1, 2019
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Jordan Retro Summer 2019 Preview

With a change of seasons comes a full slate of new releases, and Jordan Brand’s Summer 2019 collection has been officially revealed. Blending excursions into...

By Ross Dwyer March 31, 2019
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The Air Jordan 6 “Infrared” Returns With A Full Reflective Upper

With the reintroduction of the Air Jordan 6 “Infrared” earlier this year, Jordan Brand is refocusing on the earlier Championship years of Michael’s inimitable success....

By Sneaker News March 31, 2019
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The Air Jordan 4 Flyknit Debuts In Four Regional Exclusive Colorways

The Air Jordan 4 Flyknit marks the third overall revamping of an early-era Air Jordan model, and it’s coming to you this Summer in four...

By Sneaker News March 31, 2019
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