Jerry Lorenzo

Jerry Lorenzo is an American designer born in Evansville, IN on October 5th, 1977. Throughout his professional career, Lorenzo has worked as an on-floor sales associate at Diesel and Los Angeles party-promoter, but he's best known for his own fashion label, FEAR OF GOD.

Before the American designer turned his aforementioned brand into a household name, he was employed by Kanye West and Justin Bieber to design merchandise for their respective “YEEZUS” (2013-14) and “Purpose” (2016-17) tours, as both artists had become fans of Lorenzo's apparel and personal style. Throughout this time, Jerry Lorenzo was often spotted wearing BOOST-cushioned sneakers from adidas – including the original UltraBOOST and Y-3 PURE BOOST ZG Knit – but he signed a partnership with NIKE, Inc. at the tail-end of 2017.

While part of the Swoosh roster, Lorenzo designed a number of sneakers, most notably the Nike Air FEAR OF GOD 1. In interviews throughout the years, the FEAR OF GOD-frontman has emphasized how important designing a brand-new silhouette was to him inking a deal with Nike, as he didn't want to be limited to simply adding new colors to an existing sneaker. Drawing inspiration from the Nike Air Max 180, the high-top design resembles a luxury “sneaker boot” with its tall trim, minimal aesthetic, mostly-tonal colorways and high price tag of $350 USD. The Air FEAR OF GOD 1 debuted on December 15th, 2018 in a black colorway to much fanfare. Orange, “Frosted Spruce” and “Amarillo” styles also appeared on Lorenzo's first Nike sneaker, which saw its last release on November 19th, 2020 via Instagram Shop. Additional products from the Nike x FEAR OF GOD partnership included: the Nike Air FEAR OF GOD Shoot Around; Nike Air Skylon 2; Nike Air FEAR OF GOD Moc; and Nike Air FEAR OF GOD Raid. Lorenzo also launched versions of the Converse Chuck 70 under his ESSENTIALS line.

On December 22nd, 2020, adidas announced that it had entered a long-term partnership with Lorenzo, effectively ending his relationship with NIKE, Inc. The official press release shared that Lorenzo would become Creative Director of adidas Basketball, while also launching another pillar of his FEAR OF GOD empire: FEAR OF GOD Athletics. This new branch under Lorenzo's tutelage will focus on performance basketball and active-lifestyle products, likely in a similar fashion to Beyoncé's IVY PARK imprint. Although he's overlooking adidas Basketball's current program – which includes athletes the likes of Derrick Rose, Damian Lillard and James Harden – Lorenzo may design an adidas x FEAR OF GOD sneaker. Furthermore, the American designer has stated that a collaboration with Kanye West's YEEZY isn't off the table.

Jerry Lorenzo

Fear Of God Athletics x adidas “Clay” Pack Is Dropping On March 3rd

Fear of God Athletics appears set to release a “Clay” pack of adidas footwear on March 3rd, dressing its Basketball 1 and Los Angeles silhouettes...

By Andrew Rizzo February 28, 2024

Jerry Lorenzo Confirms End Of The Fear Of God Basketball 1 For NCAA

Fear of God founder Jerry Lorenzo hopped in our Instagram comments to share new details regarding future FOG Athletics x adidas basketball shoes. The article...

By Andrew Rizzo February 23, 2024

The Fear Of God Athletics adidas Basketball 1 “Miami” Drops April 3rd

Updated March 25th, 2024: The Fear of God Athletics adidas Basketball 1 “Miami” that surfaced at NBA All-Star Weekend releases April 3rd at for...

By Andrew Rizzo February 22, 2024

A Complete Timeline Of Fear Of God Athletics By Jerry Lorenzo

Fear of God Athletics Release December 3rd, 2023 Availability: adidas Confirmed, Fear of God The first 34 items of the Fear of God x adidas...

By Jovani Hernandez November 3, 2023

Jerry Lorenzo Debuts Fear Of God Athletics x adidas At Innersect Shanghai

Jerry Lorenzo shook up the streetwear and sneaker scene on December 22nd, 2020 by announcing that his partnership with NIKE, Inc. had concluded, and that...

By Jovani Hernandez January 20, 2022

Jerry Lorenzo’s Fear Of God And adidas Enter Long-Term Partnership

Fear Of God label and adidas officially announce a long-term partnership, with brand founder Jerry Lorenzo driving the creative and business strategy for adidas Basketball...

By Sneaker News December 22, 2020

Nike Teases A New Air Fear Of God 1 In Upcoming Holiday 2020 Collection

Jerry Lorenzo has been rather quiet about his Nike Air Fear of God 1 silhouette since teasing a multi-colored option designed by his son, Jerry...

By Jovani Hernandez November 12, 2020

Jerry Lorenzo Shares Multi-Colored Air Fear Of God 1 Colorway Designed By His Son

There’s no doubt that Jerry Lorenzo is creatively locked in right now as he is on the cusp of revealing his seventh collection for Fear...

By Elliot Santiago August 13, 2020

Fear Of God Essentials And Converse Deliver A Multicolored High-Top Collaboration

As Jerry Lorenzo‘s mainline and ESSENTIALS collections continue to expand, so, too, has the designer’s collaborative output: both Nike and Converse providing their own staples...

By Michael Le August 7, 2020