History of Air Jordan Commercials – Part 2

August 25th, 2010 by | 12 comments


air jordan commercials retrospective summary 02 History of Air Jordan Commercials   Part 2

Looking back at the commercials for the Air Jordan 1 – Air Jordan VIII, we can clearly see a change in the overall mission of the Jordan marketing campaign. The Air Jordan IX began with Michael Jordan’s abrupt retirement to the game, and we received a satirical approach to MJ’s decision in which Jordan disguised himself to play basketball in other leagues. For the Air Jordan XI, Jordan flew effortlessly to a 100-foot rim but found himself in a tough situation. But the Air Jordan XII marks a swift change in the direction of Air Jordan commercials, as the ads presented a more serious undertone in which Jordan himself speaks about his failure. Take a look at Part 2 of the History of Air Jordan Commercials, as Sneaker News outlines the advertisements for Air Jordan IX through XVI.

Air Jordan IX

air jordan commercials retrospective aj9 History of Air Jordan Commercials   Part 2

0 History of Air Jordan Commercials   Part 2

“Fake Retirement.”

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“The Disguise.”

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“P.L.A.Y.”

Air Jordan X

air jordan commercials retrospective aj10 History of Air Jordan Commercials   Part 2

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“Dream.”


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