For holiday 2008, New Balance will introduce the Reflecive 420, a fully reflective sneaker built on the vintage 1970s New Balance 420 running sneaker. The Reflective 420 was created in collaboration with design house, DDCLA, spearheaded by DDCLAB co-owners and recently-named NB Lifestyle Creative Directors, Savania Davies-Keiller and Roberto Crivello. The limited edition shoe features a reflective textile made by a thin layer of tiny glass beads that cooperate with a reflective agent. This Schoeller Switzerland made fabric is scuff and tear resistant, water and dirt repellent and is used on the entire shoe’s upper for the first time.
During the opening party of DDCLAB in SoHo on November 6th, 32 pair of the New Balance Reflective 420 will be available. Each of these 32 pairs will be packaged in a special-edition cloth bag that will be numbered for authenticity and signed by both of New Balance’s Creative Directors, Savania Davies-Keiller and Roberto Crivello. Unfortunately for most the retail price is $498. Freshness for Sneaker News
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