February 5, 2010 BY John Kim
When you’re buying a DVD or Blu-Ray, you’re not paying for just the movie; you’re getting the extras! The bloopers, commentary, and anything else that gives you a behind-the-scenes look at production are entertaining to say the least. You get an idea of the thought process behind an idea to get an I-was-there experience. Check out this Behind The Scenes look at Jordan Brand’s commercial with Dwyane Wade to see how they achieved the ‘Nightmares Never Sleep‘ motif. Watch as Dwyane Wade evolves from feared NBA player to a menacing monster with the Air Jordan 2010, a concept that seems eerily similar to David Fincher’s recent Nike Pro-Combat commercial with Adrian Peterson. After the behind-the-scenes look, you can check out the entire commercial in the second half of the video clip. For more on the Nightmares Never Sleep campaign, hit up Jumpman23.