New Balance Flimby Factory – Shoebox Model by Canoe

July 24, 2010 BY

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We’ve seen a ton of sneaker inspired art over the past couple years, but this has gotta be right up there with the coolest.  Plenty of us have created a diorama or some other school project from our old shoe boxes, but when New Balance hired creative agency Canoe to build their ad campaign for the upcoming 2011 lifestyle collection, we learned how far you can take a cardboard rectangle.  Reproducing the famous Flimby factory, this exhibition first showed up at the most recent Bread & Butter and will soon tour across the United Kingdom in honor of NB’s ‘Made in UK’ styles.  Click the jump below to see the entire Flimby factory with trucks and all the details — all made out of New Balance shoeboxes! 

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Filed under: Collaboration New Balance Promo

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