August 2, 2010 BY X
Netherlands-based brewery Heineken hosted its Heineken Inspire event in New York City this past weekend at the St. John’s Center Studio, featuring celebrity guests DJ Wale, J.Cole, Rick Ross, and DJ D-Nice. This is the second time that Wale has attended and performed at a Heineken Inspire event – the first of such occurences being in Atlanta with Fabolous a few months ago. This time around Wale tweeted that “it’s only right…all my sneaker heads know” as he broke out a pair of crispy Nike SB Heineken Dunk Low’s during his performance. J.Cole showed up to the event wearing a pair of Nike 6.0 Oncore High’s, while Rick Ross featured a pair of the recently released Air Jordan II Retro’s in the original White, Black, and Varsity Red colorway.