November 2, 2010 BY John Kim
Switzerland’s premier sneaker boutique Titolo had its ground floor closed for nearly a month, but that wait was worth it because it was just transformed into a gorgeous store set-up with some of the best retail displays we’ve ever seen. To help kick off the ‘re-launch’ of the store’s ground floor, adidas chipped in with some great pop-up displays of its own as well as a great look-see exhibit of some great upcoming kicks – Originals, Jeremy Scotts, Torsions, you name it, it was there. Some personal adidas collections with some rare tre-foil gems were also up for display in glass cases. The adidas market in Europe is considerably larger than that of the U.S., so some of what was available at the Titolo re-opening won’t ever hit our side of the hemisphere, so take a look at the great gallery of images from the event and let us know what you think of the new store set-up!