Aaron Hope 
“[Race officals] all thought all these guys were out there promoting a guy named Mike.”
Hard to imagine that anyone remotely connected to athletics would think a Nike tee shirt was representing anything other than the largest and most successful sports brand in human history. But that’s just how it was when Nike was blazing its reputation on the feet of legendary distance runner Steve Prefontaine. Pre is among the topics of discussion at the ‘6 Points School’, part of the amazing retail experience created by Nike and St. Alfred at 6 Points in Chicago. You can click the jump below to see a lesson given to busloads of school kids, one that details how Nike co-founder Bill Bowerman recognized that “It’s the little things that make you better,” and used those little edges to become the industry leader.
