December 31, 2010 BY John Kim
Ironically, the Complex formula of getting our attention has been rather ‘simple’. The urban culture magazine has been pumping out Top-10/30/50 lists from today’s most notable sneakerheads and celebrities with a strong focus on sneakers and the sub-culture, but now it’s Complex’s turn to let its voice be heard. Their choice for the best shoe of 2010? It seems that they’ve co-signed Sneaker News’ number-one selection of 2010, because they too selected the Parra x Patta x Nike Air Max 1 as the number one sneaker for 2010. In what is usually a tough decision, it sure did seem like a no-brainer to DJ Clark Kent, Jesse Villanueva of ALIFE, Mayor of the ATF Crew, Ronnie Fieg, and Complex’s own Joe La Puma, the five sneaker-heavyweights who agreed on the selection. The shoe that was easy to hate became an over-night legend as a result of the unmistakable beauty of the Air Max 1, the sublime touch of Dutch artist Parra, and the dependable insight of Patta, not to mention the incredible scarcity that made them the most sought-after shoe of the year. Check out the video below to hear it straight from the five that finalized this executive decision.