January 12, 2011 BY John Kim
In conjunction with Intel, adidas has launched the adidas adiVerse Virtual Footwear Wall, a completely interactive virtual program that catalogs more than eight-thousand of adidas’ footwear retail products. To begin the adiVerse experience, a consumer can simply walk near the adiVerse Wall, and the program will determine your sex. From there, what you want to explore is up to you; adiVerse allows you to see all of adidas’ footwear, with 360-degree touch-screen viewing as well as product information and marketing content available for viewing. The multi-panel set-up is certainly a one-of-a-kind endeavor in the footwear market, and adidas aims to launch adiVerse sometime next year in England to align with the 2012 Olympic Games. Continue reading for the full video and let us know what you think of this state-of-the-art shopping experience. via FRESHNESS/Fast Company.
Filed under: Adidas