March 16, 2011 BY John Kim
“Heart over head. Inclusion over ego. United by passion, we go all in.”
adidas has maintained worldwide prominence in athletics and lifestyle for decades for promoting its own unique spin on sport culture, exemplified by the quote above and its representation by the world’s greatest athletes and pop-culture icons. This latest adidas video packages all of its genres into one powerful message that adidas is ‘all in’ and ready to do battle with passion, heart, and inclusion. In this video, scored by France’s Justice and its latest single ‘Civilization’ (it’s about time!), you will witness the multiple facets of the adidas trefoil in team sport (Derrick Rose and basketball, Messi in football), action sports, music (Katy Perry and B.o.B.), and fashion (Jeremy Scott), offering just a hint of adidas and its transcending spirit. The full video awaits you below so take a moment and let us know what you think.
Filed under: Adidas