May 23, 2011 BY John Kim
Arguably one of the biggest sneaker stories of 2011 began when Sneaker News reported some interesting eBay auctions that featured massive groupings of Air Jordans, Nike SBs, and Air Max Runners at eyebrow-raising prices. It was clear that the man behind these controversial listings had a lot more in store, so the Sneaker News staff flew out to San Diego to get a firsthand look at the ‘million dollar collection’; what followed was a huge media blast for Jordan Geller – the curator of the ShoeZeum – as his collection was soon visited by some VIP guests and was featured on local news on both paper and on-screen. More internet attention soon followed from others, and Jordan put the cherry on top of this amazing ride by auctioning off five ‘Golden Ticket Tours‘ on eBay, in which winning bidders would get an exclusive tour of his ShoeZeum (with all proceeds going to the LIVESTRONG charity).
May 21st was the date to circle for the lucky winners (two of which were Brandon Renken and Lindsay Manford of ‘I Do’ Bespoke fame), who received a 2,000-pair chronological breakdown, as well as a neat surprise in the form of a DIY paint-splatter Dunk session. Other notable guests of the tour included Michael Leming, Chief Talent Scout at Nike, and Guinness, Jordan Geller’s ‘fierce’ King Charles Cavalier Spaniel, and loyal companion. If you were unable to win a golden ticket and get out to San Diego on your own, Sneaker News already covered all of the ShoeZeum goodness in our thorough feature from March/April, which you can recap here. Check out a gallery of photos after the jump for a visual overview of the ShoeZeum Golden Ticket Tour.