Nike Hyperfuse ‘Tales From The Kitchen’ – Animated Video

July 7, 2011 BY

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Of all the people who wear Nikes, only a small handful is aware of what goes behind the doors of the Innovation Kitchen – the Swoosh-based laboratory that serves as the birthplace for some of the most exotic yet applicable footwear designs and technology known to man. Nike Hyperfuse is one of the more recent creations from the Kitchen, derived by the curiosity of Nike Basketball designer Shane Kohatsu. Shane studied the footwear trends of basketball in China, and it was in that observation that he grew an obsession over creating the most breathable shoe ever created. His effort culminated in the Nike Hyperfuse, which released in July of 2010 and revolutionized performance basketball footwear convention. This amazing find spilled over from sport to lifestyle, as Ben Shaffer, designer for Nike Sportswear, began utilizing Nike Hyperfuse on classic models like the Air Max 1 and Air Force 1, thusly opening the doors to Nike Sportswear Hyperfuse, which just recently began its release. This animated video, titled ‘Tales From the Kitchen’, retells that story in psychedelic fashion, so check out the full video below and let us know what you think.

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