July 20, 2011 BY John Kim
Reebok Back! Reebok and celebrity collaborator Swizz Beatz held a special launch event for the Reebok ‘Reethym Of Light’ campaign, which focuses on the new Reebok Lite Footwear line and Swizz’s personal take on collection. He calls it an ‘International Party’, where footwear connects with the rhythm of art, dance, music, and style, and it was certainly a party last night at Espace as Swizz was joined on stage by Lloyd Banks for alive performance. Other notable guests at event included P. Diddy, Jay-Z, Beyonce, Alicia Keys, Busta Rhymes, DJ Khaled, Clive Davis, and more. Continue reading for a full event recap of ‘Reethym Of Light’ with a look at some great Reebok kicks on feet (Packer’s U.S. Open Court Victory Pumps and the upcoming Reebok Blast remake) and some new Kamikaze colorways and let us know what your thoughts are on the newly revamped Reebok footwear line!