Nike Sportswear – ‘Always On’

“Basketball pretty much started in the streets…”

Nike Sportswear has launched its ‘Always On’ campaign, which, in addition to being featured on the Nike Sportswear Ice Cream Truck, includes a series of six original songs from emerging recording artists with ties to the sport of street basketball. The first feature focuses on Nike streetball athletes Adris ‘2 Hard 2 Guard’ DeLeon and Quinton ‘T2’ Hosley, who take us their daily lives which are dedicated to not only basketball, but to their families, friends, and their hometown territories. Continue reading for the first Nike Sportswear ‘Always On’ video, featuring an original track from Harlem-native Vado and the two basketball standouts as they represent Team Nike on the fame Dyckman Park basketball courts.