John Kim 
Big sneaker releases don’t typically last for more than 30 minutes, but for the most publicly marketed ‘limited’ sneaker release of all time, Nike stretched it out a full ten days. Before we get down to the fun facts and number-crunching of all the bidding and auctions, let’s explore for one final time the far-reaching impactful grasp of the Nike Mag 2011. As Michael J. Fox explained to the millions of viewers during his interview with David Letterman, the Nike Mag 2011 auctions would bring out not only the sneakerhead community, but the Back To The Future fanatics as well as those in the Parkinson’s community. News of the Nike Mag 2011 was reported not only on sneaker sites, but on tech/gadget, pop-culture, and movie blogs, and were featured on a number of news programs across the nation, and very quickly, the Nike Mag 2011 established itself as one of the most memorably pop-culture virals of the year.
The Nike Mag 2011 auctions started off with a bang when U.K. hip-hop artist Tinie Tempah concluded the first live auction in Hollywood, CA by paying $37,500 for the shoes and the limited edition packaging. As expected the opening night of bids brought on the most bids as well as the most cash flow, with 5,389 bids and $911,927.34 in dollars raised for charity. As the auctions rolled on, the excitement began to settle and those who were serious about acquiring a pair of the Nike Mags employed a bid of auction bidding strategy, waiting for the proper days to maximize their dollar. The sixth day brought on the least amount of bids with a total of 3,117, and the seventh day brought on the least amount of dollars with a total of $488,076.90. The data further shows that the number of bids and dollars rose considerable during final two days of auction, as the panic of ‘missing out’ began to seep in. Unfortunately, we’re all ‘outta time’ for the auctions, but if you want to see all the data, we’ve got all of that for you below, courtesy of Mugen on NT. Thanks to RetroKid for the heads up.
TOTAL AMOUNT RAISED PER DAY
Day 1 = $911,927.34
Day 2 = $647,539.91
Day 3 = $554,120.31
Day 4 = $508,077.50
Day 5 = $511,112.10
Day 6 = $492,481.97
Day 7 = $488,076.90
Day 8 = $499,851.16
Day 9 = $511,479.82
Day 10 = $570,523.52
Total = $5,695,190.53
–
HIGHEST/LOWEST BIDS BY SIZE AND DAY OF AUCTION
Size 7 – High – $5,331.88 on Day 1, Low – $2,300.00 on Day 6
Size 8 – High – $6,100.00 on Day 1, Low – $2,500.00 on Day 4
Size 9 – High – $6,300.00 on Day 1, Low – $3,050.00 on Day 5, 6 & 9
Size 10 – High – $9,959.00 on Day 1, Low – $3,200.00 on Day 6
Size 11 – High – $7,600.00 on Day 1, Low – $3,350.00 on Day 8
Size 12 – High – $8,100.00 on Day 1, Low – $3,100.00 on Day 7
Size 13 – High – $7,875.00 on Day 1, Low – $2,750.00 on Day 7
–
TOTAL NUMBER OF BIDS PER DAY
Day 1 – 5389
Day 2 – 3558
Day 3 – 3713
Day 4 – 3352
Day 5 – 3881
Day 6 – 3117
Day 7 – 3582
Day 8 – 3657
Day 9 – 3891
Day 10 – 4324
Total – 38,464
–
SIZING RELEASED PER DAY
Day 1 & 2 Day 3, 4, 5, & 6 Day 7 & 8 Day 9 & 10
Size 7 – Qty 13 Size 7 – Qty 6 Size 7 – Qty 5 Size 7 – Qty 5
Size 8 – Qty 13 Size 8 – Qty 26 Size 8 – Qty 26 Size 8 – Qty 26
Size 9 – Qty 30 Size 9 – Qty 32 Size 9 – Qty 33 Size 9 – Qty 32
Size 10 – Qty 40 Size 10 – Qty 35 Size 10 – Qty 36 Size 10 – Qty 38
Size 11 – Qty 30 Size 11 – Qty 25 Size 11 – Qty 25 Size 11 – Qty 25
Size 12 – Qty 15 Size 12 – Qty 14 Size 12 – Qty 14 Size 12 – Qty 13
Size 13 – Qty 9 Size 13 – Qty 12 Size 13 – Qty 11 Size 13 – Qty 11
–
–
–
