Aaron Hope 
In business, just like the sports world, sometimes a shake up in management can be just the right catalyst to push a team further towards the promised land. While Gentry Humphrey’s run at Jordan Brand has brought us some bold initiatives and unforgettable sneaker releases, everything comes to an end and it was recently announced that he would be leaving Jordan to take on a juicy new role across campus with Nike. Sneakerhead critics of the coarser breed have been discussing this for years, complaining of uninspired design and overdependence upon the past as reasons Jordan Brand might need a new man at the helm. But just as the president of the United States can’t just wave a magic wand to fix the economy, Gentry Humphrey leaving his role as head Jumpman isn’t going to instantly transform Jordan Brand into some kind of utopian fantasy where everybody’s wishes are catered to individually – but it just might mean some big things for Nike Sportswear.
Humphrey had been working with Jordan since the brand was spun off from Nike Basketball in the late ’90s and now finds himself working with Nike Sportswear as the Product Creation Lead for Basketball and Football. He’ll be leading NSW’s push to outfit the off-court/field activities for those sports’ cultures and promises to “introduce a few things that people will say ‘Damn…’!” Let us know what you think about the move and Gentry’s tenure atop Jordan Brand, and be sure to stick with Sneaker News for all kinds of upcoming developments, because Humphrey says we’re going to see quite a bit from the Air Force 1 approaching its 30th anniversary! Get over to TSG for a full interview with Gentry Humphrey explaining all this and more.
