Basketball Never Stops: LeBron James ‘Shine’

Following up on the inspirational video they dropped over the weekend, Nike Basketball comes with another entry into their ‘Basketball Never Stops’ campaign. Aiming to maintain the passion for the game that so many have in the midst of the NBA lockout, the project has focused on bringing the spotlight to a love for the game that extends beyond any career. The latest video, Basketball Never Stops: LeBron 24/7, shows LeBron James putting in work on the court while the city around him goes to sleep. Let’s hope that the type of dedication this video displays can help bring the league back on track sooner rather than later. Check out the full video after the jump and stick with us for more info on the #BasketballNeverStops movement.