John Kim 
In 2011, Nike solidified its commitment to increase the ‘green’ effort by utilizing more sustainable materials and doubling its use of recycled polyester, using approximately 440 million PET plastic bottles. It’s alarming to think that the bottle of spring water you drank months ago is now part of a college basketball jersey – it might’ve even been on the court of the 2011 Carrier Classic! This morning, in a special media event in New York City, Nike unveiled the Hyper Elite Platinum Basketball uniforms – a high-performance uniform system for the nation’s premier collegiate-level ballers that touches on a broader, more significant global mission of environmental efficiency. The Hyper Elite Platinum uniforms are engineered for optimal performance, with a super-lightweight construction, bonded seams, reflective materials and a super-sleek platinum design providing an on-the-court visual masterpiece that’ll surely stir up the oohs and aahs from college basketball spectators.
State of the art fabrics like Nike Sphere and Nike Aerographics provide structural support and allow for full range of motion, with laser perforations and four-way stretch woven design giving the shorts an unparalleled comfort and style. You can expect the Nike Hyper Elite Platinum Basketball Uniforms to go live in late January on select Nike-outfitted colleges like Arizona, Duke, Florida, Kentucky, Syracuse, UConn, UNC, Baylor (women’s), and UConn (women’s) – nine teams that have all won National Championships while proudly donning the Swoosh. In addition to the uniforms, Nike presented the all-new Nike Zoom Hyperenforcer, which combines the revolutionary Flywire support with the game-changing Hyperfuse material. Check out this first-hand viewing of the Nike Hyper Elite Platinum Basketball Uniforms and the special launch event in New York City and stick with Sneaker News for more updates on Nike Basketball’s latest product technology, footwear, and apparel.
