March 23, 2012 BY John Kim
There are benefits to a piece of news being kept under tight wraps. Although that isn’t the case with most sneaker releases these days, the crew at Extra Butter treated their last two collaborations with Reebok like a movie director treats an upcoming blockbuster movie, controlling the flow of public information on their own and creating just the right amount of buzz before the release of the shoe. Continuing with the ‘Ahchoo’ theme from the Pump AXT, Extra Butter moves on to another Pump classic – its OXT cousin – using the nature-driven colors from Sheriff Ahchoo’s garments with the pheasant feather detailing on the upper (each shoe essentially has its own unique pattern). So not only is EB putting out a dope shoe, they’re singlehandedly increasing the google-search count of ‘Reebok Pump OXT’ and the movie rentals/streams of Robin Hood: Men In Tights – two noted classics that are getting the attention they deserve. Take a ‘Time Out’ and get pumped about the release of the Extra Butter’s second no-doubter in a span of three months by hitting up their in-store release at midnight, or cop online tomorrow at 11:00 AM from the Extra Butter online store. Limited edition snapbacks and crewnecks will also be available for purchase either alone or as a bundle with the shoes.